'In terms of ticket sales, Hindi is at 50-60 per cent while the South markets are at 80-90 per cent of pre-pandemic levels.' The patchy performance of Hindi, the largest segment of the business is the nub of what is bothering Indian cinema.
Loud music, bombastic action scenes, over-the-top dialogues that don't have any ring of truth to it followed by scenes of blood-oozing bodies floating in a river definitely don't make for a magnum opus!' exclaims Prasanna D Zore after watching the Chhaava trailer.
